Step 1: Define the Problem Clearly

In one sentence, what pain or challenge are you solving? If you can’t explain it to a friend in 30 seconds, simplify it. Great startups solve clear, real-world problems.

Step 2: Talk to Real Potential Customers

• Ask open questions: “What’s the hardest part about X?”
• Don’t pitch—just listen. Take notes on the words and feelings they use.
• 10-20 honest conversations beat 100 online surveys.

Step 3: Test Demand with Simple Tools

• Build a basic landing page (no code needed—use Carrd, Wix, or Mailchimp).
• Offer a signup, waitlist, or pre-order—see if anyone bites.
• Share your idea in relevant Facebook groups, forums, or LinkedIn.

Step 4: Build a Minimum Viable Product (MVP)

• Start tiny: a demo, Google Form, or simple PDF is enough to get feedback.
• Let early users test your MVP and ask for candid feedback.
• Improve or pivot based on what you learn—don’t fall in love with your first solution.

Frequently Asked Questions

What if nobody cares about my idea?

It’s normal! The best founders test and move on quickly. Change your problem or audience and try again.

Do I need a technical cofounder?

No. Many successful founders start without code or a developer—focus on learning and solving a real problem first.

How long should validation take?

You can get useful results in 2-4 weeks, often faster if you dedicate a few hours per day.

Useful Links & Further Reading

• Lean Startup Principles
• Y Combinator – Validation Guide
• Carrd – No-Code Landing Pages
• Incentivato – Blog & community