Question 1: Who should I hire first?

Start with roles that make your business run (not just “dream” hires): think operations, sales, or product. Hire people who are flexible and motivated by the mission—not just the paycheck.

Question 2: How do I attract the right talent if I can't pay like big companies?

• Share your vision and impact: top candidates want meaning, not just money.
• Offer learning and growth opportunities—give people a real say and new skills.
• Use your network, alumni groups, and LinkedIn to reach motivated, mission-driven people.

Question 3: How do I keep the team motivated in tough times?

• Communicate openly—share wins and losses honestly.
• Celebrate small victories, not just big ones.
• Involve everyone in decision-making and reward initiative.

Question 4: What if someone isn’t a fit?

• It’s normal! Move quickly and kindly—let go early if values or attitude aren’t right.
• Document feedback, have honest talks, and focus on building a positive team culture.

Useful Links & Further Reading

• Y Combinator – How to Hire
• First Round Review – Startup Culture
• LinkedIn – Building Your Early Team
• Incentivato – Blog & community